Business cards used to be convenient because they are sized to fit in a wallet. The problem is, everyone packs too many things into their wallets. When someone gives me a business card, it has to compete with stacks of receipts, grocery membership cards, lint and whatever else gets lost with all the little things in my pocket. When I get home, I empty my pockets and all that stuff ends up in a pile on top of my dresser. Eventually, I may go through them by stuffing them into an even bigger pile within a dresser drawer. The card is never seen again.
I haven’t had a traditional business card for a few years now. In its place, I have a postcard sized hand out. The 4″x6″ card has my contact information and a prominent image of my work. It’s large enough to not get lost in a handbag and can be noticed if filed in a folder. The image is large enough to be a mini version of my artwork, but small enough that people would be curious about buying a larger piece. People stick them on their refrigerators and tack them to bulletin boards.
I keep the cards fresh by creating a new design each year. Here are the last few.
2007
2008
I sent the newest version to the printer this morning. I changed the design to encourage action and interaction. People that like what I do feed into what I do which flows back out again. I like that.
2009
